BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 082	-40.9%	31.6%	-14.9	634 592	-41.2%	68.9%	-12	-13.1%
MoM	5 182	-9.0%	33.1%	-6.6	3 023 283	-9.2%	70.9%	-5.6	9.1%
YTD	54 925	-32.4%	42.6%	-11.3	28 493 415	-25.6%	76.6%	-5.4	-14.5%
MAT	80 021	-27.8%	44.3%	-8.2	39 928 220	-21.8%	77.2%	-3.8	-14.3%
KAPSIKAM
WoW	15 488	12.6%	2.2%	0.1	8 005 876	13.6%	2.8%	0.2	4.9%
MoM	59 744	1.3%	1.9%	0	29 870 945	10.9%	2.4%	0.2	-0.6%
YTD	582 787	-18.8%	2.3%	-0.4	249 789 561	-16.3%	2.5%	-0.3	-5.9%
MAT	909 211	-14.0%	2.6%	-0.2	376 759 716	-13.6%	2.8%	-0.3	-6.1%
MILDRONATE
WoW	53 182	4.6%	12.7%	-0.2	42 177 135	6.0%	14.6%	-0.1	7.4%
MoM	239 955	4.3%	14.2%	-0.9	186 683 576	6.6%	16.2%	-0.8	10.8%
YTD	2 051 378	-39.7%	10.3%	-3.4	1 509 143 569	-25.6%	12.0%	-2.2	-19.4%
MAT	3 055 903	-37.7%	10.6%	-3.2	2 185 447 050	-16.3%	12.2%	-1	-19.1%
SULFARGIN
WoW	2 332	-0.1%	0.6%	0	1 354 898	2.2%	1.0%	0	3.4%
MoM	13 025	0.7%	0.7%	0	7 151 425	3.4%	1.1%	0	4.6%
YTD	94 059	-15.7%	0.7%	-0.1	51 147 838	-10.4%	1.1%	-0.1	-2.5%
MAT	126 256	-21.5%	0.7%	-0.2	69 235 972	-15.0%	1.1%	-0.2	-3.4%
VIPROSAL
WoW	15 516	-1.7%	2.1%	-0.1	5 750 669	-1.5%	1.9%	-0.1	5.2%
MoM	67 747	0.3%	2.1%	0	24 118 595	0.8%	1.9%	0	-0.5%
YTD	559 232	-35.7%	2.1%	-0.9	202 994 745	-42.7%	2.0%	-1.2	-7.1%
MAT	827 833	-38.2%	2.2%	-1.1	304 525 543	-43.1%	2.1%	-1.4	-7.5%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	54 925	-32.4%	42.6%	-11.3	28 493 415	-25.6%	76.6%	-5.4	-14.5%
KAPSIKAM	582 787	-18.8%	2.3%	-0.4	249 789 561	-16.3%	2.5%	-0.3	-5.9%
MILDRONATE	2 051 378	-39.7%	10.3%	-3.4	1 509 143 569	-25.6%	12.0%	-2.2	-19.4%
SULFARGIN	94 059	-15.7%	0.7%	-0.1	51 147 838	-10.4%	1.1%	-0.1	-2.5%
VIPROSAL	559 232	-35.7%	2.1%	-0.9	202 994 745	-42.7%	2.0%	-1.2	-7.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	80 021	-27.8%	44.3%	-8.2	39 928 220	-21.8%	77.2%	-3.8	-14.3%
KAPSIKAM	909 211	-14.0%	2.6%	-0.2	376 759 716	-13.6%	2.8%	-0.3	-6.1%
MILDRONATE	3 055 903	-37.7%	10.6%	-3.2	2 185 447 050	-16.3%	12.2%	-1	-19.1%
SULFARGIN	126 256	-21.5%	0.7%	-0.2	69 235 972	-15.0%	1.1%	-0.2	-3.4%
VIPROSAL	827 833	-38.2%	2.2%	-1.1	304 525 543	-43.1%	2.1%	-1.4	-7.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 082	-40.9%	31.6%	-14.9	634 592	-41.2%	68.9%	-12	-13.1%
KAPSIKAM	15 488	12.6%	2.2%	0.1	8 005 876	13.6%	2.8%	0.2	4.9%
MILDRONATE	53 182	4.6%	12.7%	-0.2	42 177 135	6.0%	14.6%	-0.1	7.4%
SULFARGIN	2 332	-0.1%	0.6%	0	1 354 898	2.2%	1.0%	0	3.4%
VIPROSAL	15 516	-1.7%	2.1%	-0.1	5 750 669	-1.5%	1.9%	-0.1	5.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 182	-9.0%	33.1%	-6.6	3 023 283	-9.2%	70.9%	-5.6	9.1%
KAPSIKAM	59 744	1.3%	1.9%	0	29 870 945	10.9%	2.4%	0.2	-0.6%
MILDRONATE	239 955	4.3%	14.2%	-0.9	186 683 576	6.6%	16.2%	-0.8	10.8%
SULFARGIN	13 025	0.7%	0.7%	0	7 151 425	3.4%	1.1%	0	4.6%
VIPROSAL	67 747	0.3%	2.1%	0	24 118 595	0.8%	1.9%	0	-0.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца