Update: 25.09.2023
Last week: 37 week 2023 (11.09.2023 - 17.09.2023)
Last full month: August 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 082 | -40.9% | 31.6% | -14.9 | 634 592 | -41.2% | 68.9% | -12 | -13.1% |
| MoM | 5 182 | -9.0% | 33.1% | -6.6 | 3 023 283 | -9.2% | 70.9% | -5.6 | 9.1% |
| YTD | 54 925 | -32.4% | 42.6% | -11.3 | 28 493 415 | -25.6% | 76.6% | -5.4 | -14.5% |
| MAT | 80 021 | -27.8% | 44.3% | -8.2 | 39 928 220 | -21.8% | 77.2% | -3.8 | -14.3% |
| KAPSIKAM | |||||||||
| WoW | 15 488 | 12.6% | 2.2% | 0.1 | 8 005 876 | 13.6% | 2.8% | 0.2 | 4.9% |
| MoM | 59 744 | 1.3% | 1.9% | 0 | 29 870 945 | 10.9% | 2.4% | 0.2 | -0.6% |
| YTD | 582 787 | -18.8% | 2.3% | -0.4 | 249 789 561 | -16.3% | 2.5% | -0.3 | -5.9% |
| MAT | 909 211 | -14.0% | 2.6% | -0.2 | 376 759 716 | -13.6% | 2.8% | -0.3 | -6.1% |
| MILDRONATE | |||||||||
| WoW | 53 182 | 4.6% | 12.7% | -0.2 | 42 177 135 | 6.0% | 14.6% | -0.1 | 7.4% |
| MoM | 239 955 | 4.3% | 14.2% | -0.9 | 186 683 576 | 6.6% | 16.2% | -0.8 | 10.8% |
| YTD | 2 051 378 | -39.7% | 10.3% | -3.4 | 1 509 143 569 | -25.6% | 12.0% | -2.2 | -19.4% |
| MAT | 3 055 903 | -37.7% | 10.6% | -3.2 | 2 185 447 050 | -16.3% | 12.2% | -1 | -19.1% |
| SULFARGIN | |||||||||
| WoW | 2 332 | -0.1% | 0.6% | 0 | 1 354 898 | 2.2% | 1.0% | 0 | 3.4% |
| MoM | 13 025 | 0.7% | 0.7% | 0 | 7 151 425 | 3.4% | 1.1% | 0 | 4.6% |
| YTD | 94 059 | -15.7% | 0.7% | -0.1 | 51 147 838 | -10.4% | 1.1% | -0.1 | -2.5% |
| MAT | 126 256 | -21.5% | 0.7% | -0.2 | 69 235 972 | -15.0% | 1.1% | -0.2 | -3.4% |
| VIPROSAL | |||||||||
| WoW | 15 516 | -1.7% | 2.1% | -0.1 | 5 750 669 | -1.5% | 1.9% | -0.1 | 5.2% |
| MoM | 67 747 | 0.3% | 2.1% | 0 | 24 118 595 | 0.8% | 1.9% | 0 | -0.5% |
| YTD | 559 232 | -35.7% | 2.1% | -0.9 | 202 994 745 | -42.7% | 2.0% | -1.2 | -7.1% |
| MAT | 827 833 | -38.2% | 2.2% | -1.1 | 304 525 543 | -43.1% | 2.1% | -1.4 | -7.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 54 925 | -32.4% | 42.6% | -11.3 | 28 493 415 | -25.6% | 76.6% | -5.4 | -14.5% |
| KAPSIKAM | 582 787 | -18.8% | 2.3% | -0.4 | 249 789 561 | -16.3% | 2.5% | -0.3 | -5.9% |
| MILDRONATE | 2 051 378 | -39.7% | 10.3% | -3.4 | 1 509 143 569 | -25.6% | 12.0% | -2.2 | -19.4% |
| SULFARGIN | 94 059 | -15.7% | 0.7% | -0.1 | 51 147 838 | -10.4% | 1.1% | -0.1 | -2.5% |
| VIPROSAL | 559 232 | -35.7% | 2.1% | -0.9 | 202 994 745 | -42.7% | 2.0% | -1.2 | -7.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 80 021 | -27.8% | 44.3% | -8.2 | 39 928 220 | -21.8% | 77.2% | -3.8 | -14.3% |
| KAPSIKAM | 909 211 | -14.0% | 2.6% | -0.2 | 376 759 716 | -13.6% | 2.8% | -0.3 | -6.1% |
| MILDRONATE | 3 055 903 | -37.7% | 10.6% | -3.2 | 2 185 447 050 | -16.3% | 12.2% | -1 | -19.1% |
| SULFARGIN | 126 256 | -21.5% | 0.7% | -0.2 | 69 235 972 | -15.0% | 1.1% | -0.2 | -3.4% |
| VIPROSAL | 827 833 | -38.2% | 2.2% | -1.1 | 304 525 543 | -43.1% | 2.1% | -1.4 | -7.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 082 | -40.9% | 31.6% | -14.9 | 634 592 | -41.2% | 68.9% | -12 | -13.1% |
| KAPSIKAM | 15 488 | 12.6% | 2.2% | 0.1 | 8 005 876 | 13.6% | 2.8% | 0.2 | 4.9% |
| MILDRONATE | 53 182 | 4.6% | 12.7% | -0.2 | 42 177 135 | 6.0% | 14.6% | -0.1 | 7.4% |
| SULFARGIN | 2 332 | -0.1% | 0.6% | 0 | 1 354 898 | 2.2% | 1.0% | 0 | 3.4% |
| VIPROSAL | 15 516 | -1.7% | 2.1% | -0.1 | 5 750 669 | -1.5% | 1.9% | -0.1 | 5.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 182 | -9.0% | 33.1% | -6.6 | 3 023 283 | -9.2% | 70.9% | -5.6 | 9.1% |
| KAPSIKAM | 59 744 | 1.3% | 1.9% | 0 | 29 870 945 | 10.9% | 2.4% | 0.2 | -0.6% |
| MILDRONATE | 239 955 | 4.3% | 14.2% | -0.9 | 186 683 576 | 6.6% | 16.2% | -0.8 | 10.8% |
| SULFARGIN | 13 025 | 0.7% | 0.7% | 0 | 7 151 425 | 3.4% | 1.1% | 0 | 4.6% |
| VIPROSAL | 67 747 | 0.3% | 2.1% | 0 | 24 118 595 | 0.8% | 1.9% | 0 | -0.5% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs